Have any of you ever wondered: Why is Kim Kardashian famous?
I definitely have. Although she has certainly made a name for herself beyond
the infamous sex tape made with then-boyfriend Ray J, Kim’s road to fame only
began because of said sex tape. Along with reality shows, social media, and
talent competition shows, scandal is just one of the paths to fame celebrities
use today.
Monica Lewinsky, Anna Nicole Smith, and Divine Brown are just
a few people who have turned scandal into success. According to Johnathan Lemonnier’s
article, “How scandalous celebs have fared”, Monica Lewinsky has been quite
successful since her affair with ex-President Bill Clinton put her in the
spotlight back in the 1990’s. Since, she
has signed a book deal, appeared in a Barbara Walter’s interview, signed a deal
for an HBO special, created her own handbag line, and became a spokeswoman for
Jenny Craig. As Lemonnier puts it, “Not bad for an intern”. The late Anna
Nicole Smith used her marriage to 89 year old billionaire, J Howard Marshall,
to her advantage. The scandal boosted Smith’s career landing her a slew of
cameo appearances and a reality television show. Divine Brown earned more than
1.6 million dollars in publicity alone after getting arrested for “servicing”
actor Hugh Grant in a parked car, according to Lemonnier.
Kim Kardashian and Paris Hilton
also rose to fame due to their indiscretions on tape, but what kept them in the
spotlight was something even more people are using to reach celebrity status:
Reality Television. If it weren’t for shows like “Keeping Up with the
Kardashians”, “The Jersey Shore” and “The Real Housewives”, people would only
have raw talent to rely on to reach celebrity status. You know, like they used
to. I am not saying that Kim Kardashian (Keeping
Up with the Kardashians), Snookie (Jersey
Shore) and Bethenny Frankel (The Real
Housewives of New York) haven’t earned at least part of their fortunes due
to hard work- Kim’s clothing line, Snookie’s book, and Betthenny Frankel’s
Skinny Girl Margarita empire (Parade)-but I am saying that talent is not what
got them there. These reality television shows put us into these people’s lives,
making them celebrities for, well, doing nothing but letting the cameras in. I
wonder how many of us could say our lives would make great tv?
Though a lot of reality television
has left people (myself included) asking why some celebs are famous, some
people use television shows to actually showcase the true talent that they do
have. Competition shows like American
Idol, Project Runway, and The Apprentice have given many people a
shot at fame based on their talent. Some success stories include Carrie
Underwood and Kelly Clarkson (Idol)
who both have extremely successful music careers, Bill Rancic (The Apprentice) who is a successful
business man, and Christian Siriano (Project
Runway) who has a deal with Payless and his own fashion line (Parade).
One of the newest paths to fame is
social media. People are creating their own brands and making names for
themselves through the use of social media platforms like Youtube, Vine,
Instagram and Twitter. The phrases “youtube famous” or “vine famous” are used
all the time to describe micro-celebrities who have built fame and fortune off
of these platforms. People can now reach millions of viewers by simply
uploading a video of themselves performing a talent, tweeting a few funny
words, or making vine and Instagram videos of themselves doing something outrageous.
Steven Leckhart, in his New York Times article, “Finding Fame,
and Sometimes Fortune, in Social Media” says, “Social media have made it easier than ever to catapult from
obscurity to prominence. In recent years, the Web has blossomed into a more
egalitarian version of “American Idol,” where nobodies compete for attention
alongside somebodies. Today, a teenager posting webcam videos to YouTube
can get a movie deal (“Fred:
The Movie”). A 30-something posting one-liners onTwitter can land a TV show on CBS(“$#*! My Dad
Says”). Bloggers creating Internet memes are being offered book deals at a
dizzying pace”. With videos
and pictures going viral every day, the internet has allowed people to create
their own fame. The article, “To See and To Be Seen: Celebrity Practice on
Twitter”, describes why people use social media to become famous: “Reality TV
popularized a behind-the-scenes, self-conscious examination of celebrity
construction; online, this goes one step further. Theresa Senft defines
‘micro-celebrity’ as a technique that ‘involves people ‘‘amping up’’ their
popularity over the Web using techniques like video, blogs, and social
networking sites’. ‘Micro-celebrity’ describes a prevailing style of behavior
both online and off, linked to the increase in popularity of ‘self-branding’
and strategic self-presentation” (Marwick & Boyd, 141).
Now that it has become easier for people to
promote themselves, whether through scandal, reality television, or social
media, how do you think this will change the entertainment industry? I believe
the industry will start to see less “real” talent and will focus more on the
shock factor to gain people’s attention.
Works Cited:
Leckart, Steven. “Finding Fame,
and Sometimes Fortune, in Social Media”. The
New York Times. 26 Sep. 2012. Web. 30 Mar. 2014.
Lemonnier, Johnathan. “How
scandalous celebs have fared.”Advertising
Age 79.12 (2008): 3-25. Communication
& Mass Media Complete. Web. 30 Mar. 2014.
Marwick, Alice, and Danah Boyd. "To See and To Be Seen:
Celebrity Practice on Twitter."Convergence: The International Journal of Research into New
Media Technologies 139th ser. 17 (2011): 139-58. Web. 30 Mar. 2014.
“Stars Who Cashed in on Reality TV
Fame”. Parade Magazine. Parade
Publications, Inc. 05 Oct. 2011. Web. 29 Mar. 2014.